In 2018, the Frist Art Museum partnered with the well-known creative agency Pentagram for its organizational rebranding. This project, thus, is to pick up branding guidelines of the progress, on a program Martin ArtQuest of the museum, which is about family art activities.
It is my honor to constantly observe the success of the rebranding via their updates on the website, flyers, and other social media platforms. This project covers promo materials for a story-telling event, collaterals of the program, an iPad app for kids to play with art at home, and an intro for educational videos.
Assignment in Fall 2020, completed in 1 month.
Applications in use: Adobe Illustrator, Adobe XD, Adobe Photoshop, Adobe After Effects.
View the prototype of the Martin ArtQuest app here.
Following are current materials (website, guides, and flyers) of Martin ArtQuest.
Portfolio 2 / Professor Noel Lorson